Okay – I’ve seen some stupid inventions in my time, but this really takes the biscuit. It’s a treadmill that – get this – moves along the road as you run on it. Like the treadmills-in-World of Warcraft video, but in real life. Your fake running gets translated to real movement. How’s that for a waste of time, energy and the planet’s precious natural resources?
If I learnt anything from the second series of Heroes, it’s that people who turn stuff into gold tend to end up in an early grave. A cautionary tale for Super Talent, who make USB drives out of 18 carat solid gold. The Pico-C USB drive. Oh, they cost US$599, by the way. What do you get for that cash? 8GB of storage, 30MB/s transfer speeds (gold’s a very good conductor) and water resistance, in case you drop it in your $300 glass of champagne.
The company will also etch anything you like onto it for no extra cost, like a pretty zebra, your primary school nickname (big ears), or maybe even your company’s logo. The whole thing arrives in a black velvet jewelery box with a certificate of authenticity and a gold keychain. I’ll say again – US$599. That’s £380. Yowch. Grab one on eBay and spraypaint it gold instead.