Korea/Japan Week: LG reveals concept Rolex mobile phone

lg-rolex-mobile.pngYou’ll have to trust me on this one, as I wasn’t allowed to take photographs inside LG’s mobile demonstration room. But one wall has a display of concept mobile phones, including a model that’s basically a phone with a Rolex watch-face embedded in the casing.

It’s unclear whether LG and Rolex are actively working together on the watch, or whether it’s just an LG designer’s idea of how such a phone could look if they were. Rolex buffs would certainly approve – the phone had a luxurious leathery exterior, and looked reassuringly expensive.

Opinion: Why it's now COOL to be a GEEK

Jon_small_new.jpgJonathan Weinberg writes…

This is possibly the most important techno story I’ve seen all week, it’s officially ok to be geeky. A new list of the UK’s most coolest brands has been released and the top 10 contains SEVEN firms related to gadgets, gaming and the internet. So if that’s not a reason to embrace your virtual friends and give thanks I don’t know what is.

The iPod was only pipped into second place in the CoolBrands 2007 by James Bond’s favourite car, the Aston Martin, and you could argue there’s something geeky about being a fan of that motor. No longer is it nerdy to be geeky – because both are different…