With the recent news that over half of all TVs sold last year were analogue, set against imminent digital switchover, it’s no surprise that the UK’s electrical industry has announced that it’s to phase out the manufacture and sale of analogue TV equipment.
By the end of the year, the group (which includes well known high street retailers, independents, and manufacturers), has committed to:
* accelerate conversion of all TV product lines to digital, including small (16-inch and under) TVs,
* move to all-digital TV and recorder production lines at least 12 months before digital switchover in each UK region,
* provide clear consumer information in electrical stores,
* label all digital equipment with the “digital tick” mark to indicate it will work before, during, and after switchover,
* phase out the sale of all non-digital recorders, including analogue DVD recorders.
The propaganda I don’t know exactly how Lite-On’s business plan reads, but I imagine it goes something like this: ‘See what’s on the market, improve the features, boost the specs and then slash the price just for good measure’….