Tag: live search
Microsoft to re-brand Live Search as 'Kumo'?
There’s some rumblings going around that Microsoft’s intending to re-brand its unpopular search engine as ‘Kumo’. There’s no question that Microsoft wants to claw back some of Google’s insane market share, but is this really the best way to do it?
‘Kumo’ means cloud, or spider, in Japanese. Both of those words have direct relevance to search engines. The rumours have come about because control of the Kumo.com domain has just passed to Microsoft, and the word was one of several (also including ‘Bing’ and ‘Hook’) that Microsoft was considering a few weeks back for a rebrand.
Microsoft needs to do something to reinvigorate its search offering, but I really can’t see someone picking to use “Kumo” over “Windows Live Search” simply because the former has a (questionably) better name.
Live Search (via LiveSide)
Related posts: Microsoft pushing Live Search through bribery: win prizes at John Lewis | Microsoft to use Facebook to extend Live Search reach
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Microsoft to use Facebook to extend Live Search reach
Now that Microsoft has abandoned its attempts to grab a piece of Yahoo search pie, it’s looking for new ways to make sure Live Search is down with you crazy social networking kids. Naturally, that involves crowbarring it into the social networking website of the hour, Facebook (in which the Redmond Giant has a 1.6% share), in the hope that someone will use by accident and even decide they like it.
HP and Microsoft make Live Search deal
Even when Microsoft is prepared to offer real cash money back to you for using its search engine, it seems that some people are having trouble making the right decisions. Not to worry though – Microsoft has a fool proof plan to ensure that every new PC user chooses Windows Live Search. The Redmond Giant has signed a deal with Hewlett-Packard to embed a Live Search toolbar on all new consumer PCs in North America from next year.
Microsoft literally wants to pay you to use Live Search
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Microsoft has expanded its Live services with the release of a book search for Live Search. The service, potentially a rival to Google's book search, will include books from the collections of the British Library, the University of California and…