Google and Yahoo! overshadow Microsoft in search

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google.pngNew web audience measurements from comScore have revealed that in December 2006 both Google and Yahoo increased their share of the US search market.

Google rose to 47.4%, gaining 0.4% in December, whilst Yahoo came in second, rising 0.3% to 28.5%. Microsoft’s share, slid down 0.5% to 10.5% market share.

According to the same data, Google has gained market share for 16 of the last 17 months.

In total, some 6.7 billion web searches were carried out by US citizens in December, a figure up 1% from November.

I’m slightly surprised Google doesn’t have more of the market share than that. Nevertheless, these figures can’t be great reading for Microsoft, whilst Yahoo must be moderately happy.

Andy Merrett