VWFE: Live-blogging 'the future is blurred: social networking meets virtual worlds'

holding-hands.jpgNow this is the panel we’ve all been waiting for! Featuring Meg Pickard from The Guardian, Corey Bridges the Co-founder of The Multiverse Network, Aleks Krotoski from The Guardian Games Blog, Cory Doctorow from Boing Boing, and Giff Constable from the software business unit at the Electric Sheep company.

First question out of the gate is whether social networking sites are any different to virtual worlds. Meg Pickard claims that it’s pretty much the same thing, “they’re exploring, they’re creating, they’re dominating or trying to succeed”, and above all, engaging with other users or friends.

Aleks Krotoski, who is also doing a PhD in virtual worlds, also agrees with Meg, but says the only real difference is that social networking sites generally connects people who know each other already offline, whereas…

VWFE: Live-blogging 'From e-tail to v-business: are virtual goods an entirely new category?'

linden-dollars.jpgVirtual worlds thrive on money, after all, it’s what keeps the servers running, and the gamers happy. But how does a company create revenue, through sales of virtual goods? How can this sector continue to grow, when sites like Facebook have seen free gifts application hacks made available, so paid-for gifts are no longer necessary?

These questions, and more, are due to be asked in the upcoming panel, where the Senior Editor at Harvard Business Review, Paul Hemp, Professor Michael Hulme from the Centre for Study of Media, Technology & Culture, David Orban CEO of Questar, Mat Small, CEO and Founder of Millions of Us, and Peter Edward, Director at Home Platform Group for Sony Computer Entertainment will attempt to answer this questions.

Adam Pasick is once again moderating this panel, and asks Peter from SCEE about their virtual goods use within the Home Platform. He explains that virtual goods allow you to decorate your avatar, show your…

VWFE: Live-blogging 'In-world or off-message: what are the brand challenges in virtual worlds?'

heinekin-beer.jpgThis panel is once again moderated by Adam Pasick, Reuters Bureau Chief at Second Life, and features Daan Josephus Jitta, Direct Channels and Innovation, at ABN AMRO, and Marco van Veen, Manager, Web, Innovation & Collaboration Center, for Heineken.

Marco van Veen takes the stage first, and begins by admitting they don’t have a virtual world, however they are looking at featuring in virtual worlds, through advertising. Obviously being a beer manufacturer, he says they still have a responsibility to ensure minors aren’t targeted by their…

VWFE: Live-blogging 'Kidalicious: are kids and teenagers the future for virtual worlds?'


Ooh! Ooh! The good one we’ve all been looking forward to today. Alice Taylor, Commissioning Editor at Education at Channel 4, plus woman behind the brilliant Wonderland gamer blog, is on this panel, as is Michael Smith, the CEO and Founder of MindCandy, who are here today promoting Moshi Monsters.

Timo Soininen, CEO at Sulake and Habbo, Mark William Hansen from the Lego Universe, Mattias Mikshe, CEO of Stardoll and Marc Goodchild, Head of Interactive and On-Demand at BBC Children’s make up the rest of the panel, which is moderated by Adam Pasick, the Reuters Bureau Chief at Second Life.

Money made within games created for children is mentioned, and whether it’s worth adding a fiscal element to games. Someone on the panel argues that this is the first generation being hit with the wave of virtual games, and they’ll grow up accustomed…

NSPCC to inhabit Habbo Hotel to spread anti-bullying message

Whilst it's more fashionable for companies and charities to get in on Second Life, there are other virtual worlds that are getting a presence from large organisations. The UKs leading children's charity, the NSPCC, is to set up a temporary…