British augmented reality start-up Blippar goes into administration

Augmented reality experience maker Blippar has gone into administration. The British start-up, founded in 2011 by entrepreneurs Ambarish Mitra and Omar Tayeb, said it was unable to secure additional funding from one of its shareholders. We’re saddened to announce that Blippar has gone into administration today. We’re eternally grateful to all our team members, customers,…

Parliamentary inquiry launched into addictive technologies, including AR and VR

An inquiry into the impact of immersive technologies such as virtual and augmented reality has been launched by a House of Commons select committee. A group of MPs from the Digital, Culture, Media and Sport (DCMS) Committee will look into the impact of virtual reality on the future of sport, entertainment and news. It will…

BAE Systems to invest £20 million on adding augmented reality and AI tech to warships

  Defence firm BAE Systems has announced a £20 million investment in a range of new technology solutions for naval ships, including the introduction of augmented reality (AR) glasses for officers. Among the new solutions included in the British company’s plans are AR glasses for officers, enabling them to see tactical data and other operational…

Virtual measurement tool set to be first app to exploit Apple’s AR technology

Mixed reality start up DigitalBridge has announced a new measurement tool which is set to be one of the first apps to exploit the potential of Apple's latest Augmented Reality (AR) technology. Rather than having to measure, say, a room with a standard tape measure, the innovative measurement tool called Survey, uses AR technology to allow users…

WILD LIFE bring augmented reality animals alive in City of London

As part of the Life Meets Tech campaign, Broadgate is partnering with London design house, Marokka and The Aspinall Foundation in a unique, augmented reality tech-inspired exhibition. WILD LIFE combines an imposing three metre tall gorilla sculpture with augmented reality (see above) to help raise awareness of endangered animals. By downloading Marokka’s free app (iOS and Android),…