Over the next few months, we will be supporting The Economist in its drive to get its content in front of a wider audience. During this time we will share access to some of their key articles, usually only available to subscribers and registered users. These articles have been chosen as we believe they will be of interest…

Six Myths and Misconceptions about Programmatic Advertising

In Association with PRGRMTK The use of programmatic advertising has risen greatly since the advent of the internet. Using software to purchase advertising en masse has never been easier; previously, the buying process involved meeting with executives, listening to sales pitches and then having to negotiate. Now, it's all on the table beforehand; rates, information and contract terms…