Amazon Fire Phone available on O2 in the UK today

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Amazon’s FirePhone is available from today, O2 has announced.

firephone

O2 is offering the phone on its Refresh tariff – and you can get the phone for free if you’re willing to spend £33/month with 2GB of data (presumably on a two year contract).

Much like the US launch, Amazon is also throwing in a year of free Amazon Prime in a bid to entice customers over to its platform.

The phone itself was unveiled back in June to much fanfare: with key features being headtracking cameras that will change the interface depending on how you’re looking at the phone, and “FireFly”, which lets you scan all sorts of stuff with the camera and immediately get contextual information on it. For example, if you scan a number you will be prompted to add it to your phone book and if you scan a product, well, expect to get the opportunity to buy instead from Amazon.

Since launch in the US in July there have been rumours that the phone hasn’t been selling well, so it will be interesting to see how it does over here.

James O’Malley