Amazon beats Apple and Argos to top list of Top 50 online retailers

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IMRG and comScore have joined forces to produce the Top 50 IMRG Retailer Ranking, a new league table for online retailers.

The IMRG Top 50 Retailer Ranking will be published quarterly, and measures visitors to those websites based on comScore’s MMX online audience measurement technology.

In the inaugural list, online retail giant Amazon beat Apple and Argos to the number one spot. IMRG Managing Director Graeme Howe said: “We are very excited to launch the Top 50 Retailer Ranking in partnership with comScore, as there has been significant demand for the return of such a chart from retailers and the press. We believe this is the definitive list that everyone has been waiting for.” However the list excludes eBay because it is considered a market place and does not include price comparison sites either.

Holiday websites are well represented in the rankings, after the travel sector recorded its strongest July performance since 2010.
Graeme added: “It is not a surprise to see travel websites such as Expedia and EasyJet in the list, as it reflects the Travel sector’s strong performance in our latest e-Retail Sales Index. The correlation we can see between popularity and sales also highlights just how robust our data is.”

Mike Read, Managing Director of comScore UK said: “For retailers, online is an increasingly important channel throughout the entire customer experience – from building awareness to purchase and every step in between. Retailers that understand how their consumers are engaging with both their brand and their competitors’ brands online are well positioned to leverage the full potential of the digital channel.

“We are pleased to work with IMRG to provide insight into the online retail market and the latest trends impacting the industry.”
The rankings are based on website visitors. For more information, visit

The IMRG comScore Top 50 Retailer Ranking full list


1 Amazon UK
2 Argos
3 Apple
4 Tesco
5 Asda
6 Next
7 Marks & Spencer
8 Asos
9 Netflix
10 National Rail
11 John Lewis
13 AVG
14 B&Q
15 Debenhams
16 Thomson
17 Expedia
19 Boots
21 Currys
22 Ryanair
23 Thomas Cook
24 O2
25 Ticketmaster UK
26 New Look
27 Very
30 Sainsbury’s
31 Homebase
32 Travel Republic
33 River Island
34 Premier Inn
35 On the Beach
36 British Airways
37 Screwfix
38 House of Fraser
39 Hewlett Packard
40 Halfords
41 eDreams
42 Littlewoods
43 PC World
44 Wickes
45 Travelodge
46 JD Sports
47 Matalan
48 Boohoo
49 Cineworld
50 National Express



Chris Price
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