Technology dominates Top 100 World’s Most Valuable Brands. Google and Apple remain top.

Bingeing on Netflix box sets, sharing stories on Facebook and downloading content from Apple’s iTunes and Alibaba’s Ali Picture have contributed to a record year for tech brands in the 2018 BrandZTM Top 100 Most Valuable Global Brands ranking released today by WPP and Kantar Millward Brown. Eight out of the Top 10 are technology or tech-related brands. This category continues to dominate the rankings with Google and Apple retaining…

Not so smart. Three quarters of us don’t understand tech terms such as IoT and blockchain

Overall Brits scored 30.8% when tested on 2018 technology terms. 25-34 year olds are the most tech savvy age group, scoring 35% on the test, the least savvy were the 45-54 year olds who scored just 24.7%. The Northern Irish are the most tech savvy in the UK scoring 39.3% on the buzzwords quiz. See how you score on the 2018 tech buzzword quiz A survey from translation…

Employees want tech to boost business productivity, not to monitor performance

Perhaps unsurprisingly, workers want technology that helps them become more efficient rather than helping their bosses snoop on them, a new business report shows.  Over half of employees (53%) are prepared to use technology like wearables to boost their own productivity at work. However, three quarters (74%) said no to wearables being used by employers to monitor performance. These…