Online giving platform JustGiving has revamped its mobile donation process in order to make donating to causes faster and simpler, it claims.
The new ‘one-touch’ process remembers your details and preferences when you donate on your mobile so you don’t need to use a debit or credit card when giving on smartphones/tablets.
There’s also a Gift Aid opt-in process, recognised by HMRC, which JustGiving believes will drive up the rate of Gift Aid donations.
In April, mobile traffic to JustGiving overtook desktop traffic for the first time, with over half of users now visiting JustGiving on a smartphone or tablet. JustGiving anticipates that by 2014, around 70% of all traffic will come from mobile devices.
Says Lee Marshall, Product Manager at JustGiving:
“The way that people give is changing – more than ever, people want to give wherever and whenever they want, on any device. In a world full of distractions, it’s vital for us to continue to make giving as easy and intuitive as possible.”