Through a combination of top specs and low pricing, LG’s Nexus 4 handset became the smartphone star of 2012. But despite the critical and commercial success of the phone, it seems that LG won’t again be teaming up with Google for a Nexus 5 device.
Having just revealed a white version of the Nexus 4 handset, Won Kim, the vice-president of LG mobile in Europe, told All About Phones that the company did not need another Nexus phone in its range.
Hinting that LG’s masterplan with the Nexus 4 had been to raise the profile of their own handsets, one that’s apparently been a success, Won Kim said:
“The Nexus 4 was a great success despite the production problems for us and Google. However, we do not need such a marketing success again.”
LG will not be following in Samsung’s footsteps by releasing one of their own handsets with stock Android either.
“We have no plans to provide our devices like Samsung has now done. This has no added value for us. Without our own skins,” added Won Kim.
With Samsung snuggling up to Google with the reveal of a Samsung Galaxy S4 running stock Android, could they be lobbying to once again make Nexus devices? It’s an open post going, and it will be really interesting to see who gets onboard the Google gravy train next.