It’s already toting up record sales figures, hitting 5 million handsets sold in its first weekend on sale alone and smashing previous records by a whopping million sales, but Apple’s iPhone 5 could have sold even more were it not for shortages caused by manufacturing delays.
The problem lies with the iPhone 5 display. In order to get the handset down to its trim 7.6mm thickness, Apple have had to employ in-cell display technology for the first time. This embeds touch sensors into the actual screens themselves, rather than adding an extra layer.
For the most part, production has been smooth, with LG Display Co. and Japan Display Inc. producing the four-inch screens.
However, Apple’s other parts supplier, Sharp, have not been able to keep up with demand. According to Barclays, Sharp are experiencing defects in their displays, and have been unable to supply Apple with the parts they need as a result.
“Demand for iPhone 5 has been incredible and we are working hard to get an iPhone 5 into the hands of every customer who wants one as quickly as possible,” said Apple CEO Tim Cook.
“While we have sold out of our initial supply, stores continue to receive iPhone 5 shipments regularly and customers can continue to order online and receive an estimated delivery date. We appreciate everyone’s patience and are working hard to build enough iPhone 5s for everyone.”
With demand exceeding stock, those looking to pick up an iPhone 5 now will have to wait until sometime in October to get their hands on one from the Cupertino company’s online store. You’ll probably have better luck going into a brick-and-mortar store for the time being, and don’t forget to check individual network stores too.