Short on cash but dying for a snack? How about paying for a bite to eat by the tweet?
That’s the idea behind the Tweet Shop pop-up shop in London, a new standalone retail outlet for Special K cereal.
The store has been created to mark the launch of the brand’s new savoury crisps range, with customers asked not for money at the till, but instead a tweet on Twitter about the new snack bag.“The value of positive endorsements on social media sites is beyond compare so we’re excited to be the first company to literally use social currency instead of financial currency to launch this new product in our bespoke Special K shop,” said Special K’s Sarah Case.
“This is big news for Special K and we are hoping the brand’s move into crisps and the high street will create a major buzz on and offline.”
The Tweet Shop on Soho’s Meard Street, London, is open from 9am to 5pm on Tuesday 25th September to Friday 28th September. To claim your tweet-bought crisps, head down to the store and show the Special K ladies in red proof of your tweets.