BT Wi-Fi hotspots coming to 300 UK pubs

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Old-Drunk.jpgFancy a pint and a YouTube meme trawling session at the same time? Now you can thanks to a new partnership between BT and Heineken. They’re bringing free BT Wi-Fi hotspots to over 100 London pubs and 200 more across the UK by the end of 2012.

Bringing BT’s hotspot numbers in the UK up to three million, it’s a completely free service for anyone of the 5 million BT Broadband customers across the land.

The move also brings exclusive editorial content, written by the team behind the “i” newspaper, to the hotspots, known as Heineken Hubs.

Rick Lawrence, Marketing Manager at Heineken UK said: “The partnership with BT reinforces the brand’s reputation as a leading player in the development of technology. The Wi-Fi initiative will provide excellent exposure for Heineken among its key target audience and build greater affinity between the brand and its consumers.”

Chris Bruce, CEO, BT Openzone, concurred: “Using Wi-Fi to deliver free and exclusive content, Heineken is engaging and exciting pub goers and will undoubtedly increase business. It’s an exciting time to be involved in hospitality marketing.”

Just don’t forget to clear your history if you start looking up questionable pages when you’re half-cut.

Gerald Lynch

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