Vodafone make SMS charity donations easy with JustTextGiving

Mobile phones, Tech Digest news

justtextgiving.jpgVodafone have teamed up with JustGiving to launch JustTextGiving, a new service that makes donating to charity via text messages more hassle-free than ever.

A free text donation service, JustTextGiving lets charities set up a 6 digit VIC code which can be used to make donations of up to £10. All donations are deducted from a texter’s PAYG credit, or will show up on the following phone bill if you are on a contract.

All of the money donated goes direct to the charity you choose, while Gift Aid tax deductions are also taken into account.

“We’re already supporting over 1,000 charities across the UK through our World of Difference programme. Now, with JustTextGiving, Britain’s 184,000 charities, big and small, can benefit from the power of text donations completely free,” said Vodafone Chief Executive Guy Laurence.

“JustTextGiving by Vodafone is speedy, simple, and spontaneous. Around 50 million people carry a mobile so the potential for charities and individuals to raise additional money is very real and exciting. Whether you’re watching a friend run a 5k or at you’re at your kid’s school concert, you will now be able to give on the spot. Fundraising will never be the same again.”

“The future success of the charitable sector depends on making giving relevant for the next generation of donors and fundraisers – with mobiles a pocket essential, the ability to harness the power of a simple text is game-changing for the country’s charities,” added Anne-Marie Huby, Managing Director of JustGiving.

“Even the smallest of charities are excited about how JustTextGiving can revolutionise their fundraising. Major events like Comic Relief and Children in Need have led the way in demonstrating the potential of text giving and we’re delighted to now open up this income stream to all charities, big and small.”

If you’d like to get involved with JustTextGiving, call 0800 0521 081, or sign up through www.justtextgiving.co.uk.

Gerald Lynch
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