If reports are to be believed, Zynga are looking to create their own social network in which to house the games they create, which also include the popular Mafia Wars game. If Facebook lose Farmville it’d be a massive blow for Mark Zuckerberg and the Facebook team; Farmville alone attracts some 80 million users to Facebook around the world.
Relations between Zynga and Facebook are said to be deteriorating quite rapidly. Much of the argument revolves around Facebook’s “Credits” system, with which third-party developers are paid. The system sees Facebook retain 30% of all revenue acquired by the game, which considering the amount of players taking part in micro-transactions across the Zynga games, is a very pretty penny indeed.
Zynga CEO Mark Pincus has reportedly sent an email to employees to prepare for the potential split, and has also referenced a potential launch of a “social game network called Zynga Live.”