After long negotiations, ITV HD is finally coming to Sky and Virgin Media TV services on April 2nd. The news means that almost all of the 64 World Cup matches from this year’s tournament in South Africa will be available to UK viewers in high-definition.
The service will also get an upgrade for Freesat viewers. ITV 1 HD will now be given a dedicated channel on the service, rather than being a red button feature.
“All of our output will benefit from the stunning picture quality that high definition offers, whether it’s ITV’s original drama, landmark factual shows, entertainment events or our live football,” said Peter Fincham, ITV’s director of television, channels and online.
Sky subscribers will also get high-definition launches for the Hallmark and Sky Sports 4 channels. With over 40 HD channels under their belt, Sky are aiming to have 50 up and running by Christmas of this year.