Blimey, things are getting very confusing. In spite of the huge hoopla surrounding Spotify there’s some new research that concludes that kids don’t actually want to stream music, they want to own stuff.
The research undertaken by the University Of Hertfordshire for UK Music was compiled after asking nearly 2000 14-24 year olds how they wanted their music, and a staggering 78% said they didn’t want to pay to stream it.
They don’t mind paying – the survey says that illegal downloads are declining among the young – but what they want is an all you can eat MP3 download service.
This of course has been partially tried before by our old pal Napster which currently charges £14.95 for its Napster to go service which lets users download and keep whatever they want. What the kids probably don’t want is the way in which Napster works with a limited number of portable MP3 players and the way you lose your music if you cancel your subscription.
The research then seems to making a case for unlimited MP3 service which Virgin Media has been muttering about.
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