Following in the footsteps of Amazon, the Wikimedia Foundation has announced that it too will be blocking user-profiling software Phorm from scanning its site.
Interestingly, the blog post announcing the move mentioned that Wikimedia had an internal discussion about whether blocking the tech would mean legitimizing it. Many websites are ignoring Phorm entirely, wanting to have nothing to do with it whatsoever.
Wikimedia’s opt-out will mean that nothing hosted on Wikipedia, Wikiquote, Wikimedia, Wikibooks, Wikinews, Wikisource or Wiktionary will be able to be tracked by the spyware. As those sites tend to rank very highly in search engines, it’s a big blow to Phorm. It also begins a rolling ball that could see all major websites blocking the service.
(via Wikimedia Tech Blog)