Stats from Comscore have revealed that 75% of UK iPhone users access their email on their phone – more than double the average for smartphones. The news kicks dirt in the eyes of critics who don’t like the onscreen keyboard.
60% of iPhone users accessed news on their device, compared to 15% for mobile phone users, and 37% of iPhoners have downloaded a game, compared to just 5.6% of regular smartphone owners.
Lastly, some demographics. 75% of iPhone owners are male, and most are between 18 and 44. That’s not too different to other smartphone owners, 65% of whom are male. Comscore cautions those who are calling it the next big thing, though – only 2% of British mobile phone owners have an iPhone.