Of course, as men who have just spent an obscene amount of money on an HDTV and Sky+HD subscription, there is indeed something calming and enjoyable about sitting there, basking in the HD glow, smug in the fact that your picture has more pixels in it than the picture your neighbours are lumbered with.
But the completely ludicrous PDF guide to Sky+HD claims that “programmes with vivid, bright and sharply defined colours create a visual sensation for our eyes, which help to lift our spirits and energise us” – with Sky+HD’s surround sound releasing endorphins that improve concentration.
Sky also says some programmes encourage bonding – because you watch them with other people. Which means trains also encourage bonding because you catch them with other people, sofas encourage bonding because you sit on them with other people, and supermarket checkouts encourage bonding because you stand at them with people.
Sky, you are MAD. If you want to look at colours and see if they make you happier, check out some pretty rainbows on Flickr. They’re free.
(Via HDTV UK)