Literally *INSANE* Sky claims that watching HD broadcasts helps combat depression

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Genius. Simple genius. Sky has teamed up with psychologist Donna Dawson to claim that watching broadcasts in HD via Sky+HD can help alleviate the symptoms of depression.

Of course, as men who have just spent an obscene amount of money on an HDTV and Sky+HD subscription, there is indeed something calming and enjoyable about sitting there, basking in the HD glow, smug in the fact that your picture has more pixels in it than the picture your neighbours are lumbered with.

But the completely ludicrous PDF guide to Sky+HD claims that “programmes with vivid, bright and sharply defined colours create a visual sensation for our eyes, which help to lift our spirits and energise…

Sky offers Sky+HD box for under fifty quid as satellite giant pushes high definition

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Sky has decided that it’s time to get really aggressive when it comes to high definition in the UK, and to that end has slashed the price of its Sky+HD box to just £49. That’s a third of the price it was early last year (£150) and is the satellite broadcaster’s hope of getting many more subscribers hooked on pay-for-HD.

In fact, thanks to a lot of enticing marketing and the lure of a variety of sports, films and other content in high definition, Sky has just had its best quarter — in the three months to the end of December, 188,000 people signed up for high-def services, taking the total number of subscribers to nearly 800,000…