If you have apple-shaped tears, prepare to shed them now. Steve Jobs will not be hosting this year’s keynote at Macworld. Soz, and if that one hurt, this one could kill – this will be the last year Apple is going to bother with the San Francisco expo at all.
One of your first fears might be over Jobsy’s health but according to an Apple announcement the decision is motivated “more by politics than his pancreas”.
“Trade shows have become a very minor part of how Apple reaches its customers. The increasing popularity of Apple’s Retail Stores, which more than 3.5 million people visit every week, and the Apple.com website enable Apple to directly reach more than a hundred million customers around the world in innovative new ways.”
That’s the word anyway.
Apple’s senior vice president of worldwide product marketing and long job titles, Phil Schiller, will host the company’s last annual ho-down. I shouldn’t imagine they’ll be giving away free iPhones to mark the occasion.
This image has no particular relevance to the story. It’s just my favourite and happens to belong to this rather fine piece by Gary written a while back. It’s not supposed to be a clue that Mr Jobs has contracted a fatal dose of salmonella… or is it?