As the nights draw in, sales of SAD lamps go through the roof


sad-model-lamp.jpgIt’s getting darker and darker at the moment, and I’m not just talking about the economy. As the seasonal cycle goes on, and the nights set in earlier, and the weather gets gloomier, it’s only natural that some people might get a little bit down. Maybe that’s why lamps targeted at sufferers of SAD are selling like hot cakes.

SAD stands for Seasonal Affective Disorder, and it’s a psychological disorder caused by a lack of sunlight. Symptoms include lethargy, low mood and anxiety. SAD lamps produce a more sunlight-like output than a normal lamp, and so they’re supposed to help your mood.

When the lamps first debuted a few years back, they were expensive. In the region of £350. Now, however, manufacturers have realized that people aren’t complete idiots, and so they’ve driven the prices down to more realistic levels – 50 quid or so.

One website, 24-7 Electrical, has reported a 300% increase in sales since the clocks went back a week ago. Helped, no doubt, by the gloomy, drizzly weather we’ve been having. If you’re feeling glum, then perhaps all you need is a lamp to make you feel better. Use Wikipedia to self-diagnose, and then roll up to your doctor demanding a prescription for a lamp.

Seasonal Affective Disorder

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Duncan Geere
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