I’ve never fully understood the reasons that film studios always release movies to the cinemas first, then rental, then DVD, then finally video-on-demand services and TV. It baffles me why they’d want to make it harder for consumers to enjoy their products, especially now that digital distribution means that there’s no reason why film studios can’t just let people buy a film as soon as it’s ready.
Well, perhaps there’s hope. Independent film distributor Revolver Entertainment have seen the light, and will be releasing their new movie – “Mum & Dad” – simultaneously in Cinemas, on DVD, on Video on Demand, and through electronic stores, and rental shops.
Hopefully this will help the studio to combat piracy. People who want to see the film but can’t find a cinema showing it, or want to consume it at their leisure, will now have a legal option, rather than just turning to piracy. They’ll still be able to enjoy the full cinema experience if they want to – it’s by far the best way to watch a film – but consumers love choice, and giving them that choice would seem to me to be the smartest thing to do.
“Mum and Dad” itself, if you’re wondering, is billed as a “Heathrow Chainsaw Massacre” and follows a psychotic family who live at the end of Heathrow’s runway. They prey on airport workers, and scavenge from cargo holds and hotels. A young polish office cleaner, Lena, is befriended by them, and imprisoned in their suburban house, but has to choose between joining their hellish family, or dying. The trailer is here.