Steve Jobs is dead, claim Bloomberg

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steve-jobs-grave.jpgIt’s not much of a secret that many newspapers and TV stations keep pre-prepared obituaries of famous people, so that they can be first on the news when it breaks and just hit “publish”, but if that obituary accidentally leaks early then it can be very embarrassing for all concerned.

Exactly that happened today when financial wire service Bloomberg accidentally published their obituary of Steve Jobs. It likely terrified investors, who already have concerns about the health of the Apple CEO. Apple would be a very different company if it weren’t for the blue jeans and black poloneck-sporting superhero, who apparently rules with an iron fist.

The full text of the obituary can be seen over at Gawker, but there’s a somewhat macabre sample just over the jump:

“Steve Jobs, who helped make personal computers as easy to use as telephones, changed the way animated films are made, persuaded consumers to tune into digital music and refashioned the mobile phone, has XXXX.”

Bloomberg have since retracted the obituary, saying “An incomplete story referencing Apple Inc. was inadvertently published by Bloomberg News at 4:27 p.m. New York time today. The item was never meant for publication and has been retracted.”

Bloomberg
(via Gawker)

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Duncan Geere