The International Olympic Committee (IOC) has announced that it will be showing news and sports highlights from the Beijing Olympics in countries where no broadcaster has exclusive rights. The Video on Demand service will be available on a YouTube channel.
That means some 75 countries, including India and Nigeria, will be able to watch the best bits of the Games, as determined by the IOC. The channel will be “geo-blocked” so that those of us in countries where a TV broadcaster is already showing coverage of the Games won’t be able to access the YouTube footage.
Since the BBC will be near-exhaustively covering the Games, official YouTube clips won’t be available in the UK.
IOC Director of Television and Marketing Services, Timo Lumme said: “The IOC’s priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast Channel and content production facilities. The IOC’s Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms.”