iTunes 7.7 now available: iPhone App Store live

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With New Zealand’s iPhone launch less than an hour away, it’s no surprise that Apple has finally released iTunes 7.7, a required piece of software for activating the iPhone and accessing the applications store.

It’s a 48MB download, but given that you need a broadband connection to use the iPhone anyway, it should only take you five minutes or so to install (unless Apple’s web servers start crawling, which is a possibility)

The iPhone App Store is now live in the latest version of iTunes for all regions where the iPhone is being sold.

We’ll have plenty of news and reviews over the coming days, but just to say that the initial selection looks pretty good, with plenty of free applications, many others retailing for anything from 59p to £5.99, and a few more expensive ones.

The store is categorised into Business, Education, Entertainment, Finance, Games, Health & Fitness, Lifestyle, Music, Navigation, News, Photography, Productivity, Reference, Social Networking, Sports, Travel, Utilities, and Weather.

Update: Apparently the App Store should never have appeared. It was an accident, though I don’t buy that. Apple rarely screws up and I think this is a nice little reminder that there are some kickass iPhone applications on their way. In any case, the New Zealand store should go live in about half-an-hour.

Don’t forget that our sister blog iPhonic is covering iPhone 3G launch day, and much more.

Related posts: O2 speaks to iPhone 3G hopefuls | iPhone 3G pre-orders take down O2 web site

Andy Merrett