Early reports suggested that ASDA might sell several Blu-ray players at much cheaper prices, following in the footsteps of US parent company Wal-Mart.
However, it seems that hope was a little premature, with the head of PR at ASDA, Ed Watson, contacting Tech Radar to explain that there are currently no plans to sell really cheap Blu-ray players.
ASDA currently sells the Panasonic DMP-BD30, Sharp BD-HP20H, Sony BDP-S300B, and Samsung BDP1400, but at only moderately reduced prices. It seems even ASDA isn’t prepared to break the ridiculous price mark-up we Brits suffer on electronics goods — yet.
(Via Tech Radar)