Orange offering discounted music as part of new mobile advertising trial

Mobile phones

oranglo.jpgOrange is trialling a new ad-funded download service with nearly a million of its users, allowing them to get their hands on free or half-price music.

800,000 will be able to download tracks from a genre of their choice (if their choice is either Rock, Pop, Dance or Urban) for a discounted rate during the three month trial.

Advertisers are being allowed prominent promotion space throughout the buying process, as Orange attempt to encourage more businesses into the mobile advertising arena with ad-funded content.

In addition to the 500 songs being made available, the telecoms giant is planning to expand the trial into other mobile content, including gaming.


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Richard Gilzene
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