MWC 2008: NVIDIA shows off iPhone-busting concept phone

Mobile phones, Mobile World Congress 2008, Top stories
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NVIDIA has a big stand at Mobile World Congress, including a concept handset showing off a user-interface powered by the company’s new APX 2500 mobile CPU And I’m not getting over-excited when I say it looks awesome. Scrolling, zooming, transparent overlays, the works. Check the demo running on a big screen:

Don’t worry, I’ve got a video of it actually running on the handset too, in a minute. NVIDIA whacked the handset together in a matter of weeks for this show, to unveil the new mobile CPU.

The UI is designed to show what’ll be capable with the next generation of mobile handsets. “What this shows is the iPhone didn’t go far enough,” says NVIDIA’s Oscar Clark.

Here’s a video of it running on the handset itself:

But it’s not just about the UI. The concept phone is also hooked up to a big plasma screen outputting full HD video (720p H.264). NVIDIA is keen to stress the efficient power management of the APX 2500 too:

“Not including the screen, just the power of the chip, you can run 10 hours of HD,” says Clark. “The reason we don’t include the screen is you don’t know the variables involved in the connector and the screen. I could hazard a guess, but I’d get in trouble…”

Enough for a movie? “Oh certainly, enough for a movie at a quality halfway between Blu-ray and DVD.”

Here’s a shot of the phone (at the bottom of the pic) outputting HD video to the big plasma screen:

nvidia-apx-2500.jpg

NVIDIA is working closely with Microsoft’s Windows Mobile operating system to get this tech into phones. “It’s in four of the five major manufacturers’ handsets now, after Sony Ericsson announced Xperia last night,” says Clark. “For us, working closely with Microsoft is a speed to market thing.”

Watch those videos again. Cor, eh? Roll on this kind of stuff appearing in handsets we can buy…

Find more mobile news in our Mobile World Congress 2008 category

Stuart Dredge
For latest tech stories go to TechDigest.tv

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  • “What this shows is the iPhone didn’t go far enough,” says NVIDIA’s Oscar Clark

    Ok dude, now put It in context
    Apple don’t do demo of their products 1 or 2 years berfore The product is ready to ship
    and iPhone used to be a prototype… well 3 years ago now

    so the car seller’s braging has no effect on me, the iPhone is sold since last june, the nVidia Platform isn’t…

    Make no mistake this prototype is really cool, I just hope whoever will use the Kit won’t put overkilling wizzbang effects to the point you wait 3 min in order to find what you have to do with It

  • This gonna rule the mobile world! A world class 3D UI accelerated by the worlds renowned HW accelerators which is something the world is waiting for. And here they are !

  • If there’s anything revolutionary on this earth, as Geeks claims, it should be this. The best engine I have ever seen with a sharp and sexy 3D face

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