Sony intros Cyber-shot S730 compact digital camera

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Sneaking in past the remains of the Christmas turkey comes Sony’s latest Cyber-shot offering. The S730 compact digital camera (not to be confused with Samsung’s offering with the same model number) offers 7.2 megapixel image capture, 3x optical zoom lens, high sensitivity ISO 1250, multi-point autofocus mode, macro settings, self-timer, flash, a 2.4-inch colour LCD screen with wide viewing angle and on-screen function guide.

The on-screen functions include Histogram mode which displays image brightness in graphical form — useful if you’re fine-tuning exposure settings.

The on-board software will also allow the user to select the correct image size for shooting, depending on preferred size of printing paper and memory space remaining. The shooting mode dial also provides a number of options for taking pictures of different types of subject.

Though the press release is rather scant on detail, this sounds like a decent enough entry level camera with enough options and support to keep point-and-shoot photographers happy, with a decent megapixel count (which, let’s be honest, is the specification many consumers tend to look at first).

The Cyber-shot S730 will be available from mid-January, price to be confirmed.

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Andy Merrett