iPhone too expensive for British consumers says survey


Regular readers will know how much an iPhone costs – £269 for the handset, along with an 18-month contract with O2 ranging from £35 to £55 per month. And that’s all a bit rich for British consumers, according to a new survey.

The Gfk NOP poll of 500 people found that 72 per cent of Brits would pass on the handset. The responses were:

  • “I’m never going to buy it at that price!” – 46 per cent
  • “I like the look of it but it is too expensive” – 26 per cent
  • “I’ve never heard of it and it doesn’t interest me” – 12 per cent
  • “Forget about it, I don’t like it” – eight per cent
  • “I quite like it but there are lots of other phone I’m also thinking about” – five per cent
  • “I’m thinking of adding it to my Christmas list” – two per cent

That two per cent must have rich family and friends – even on the minimum contract, the iPhone would cost someone a total of £899. Personally I’d rather have a MacBook.

Apple (via mocoNews)

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Dave Walker
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