You might remember our report on the launch of Blyk, the UK MVNO that offers its customers free calls and texts in return for receiving advertising messages on their phones. Now it’s revealed some figures on how it’s doing.
The adverts have been getting a click-through rate of between 12% and 43%, depending on their format (text message, picture message, photos and videos). That’s impressive compared to similar rates for online banner ads.
Although the company hasn’t revealed how many users it’s signed up, apparently the biggest group is 17-20 year-olds, with a 52/48 male/female split. 57% of current users are university students, meanwhile.
Blyk website (via MocoNews)
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