Samsung Ultra F700 rebranded as the Croix

Mobile phones

Finally, some fresh news regarding Samsung’s F700 smartphone we saw back at 3GSM in February, and not just speculation such as whether it’ll be Armani-branded or not.

The slinky looking phone has been given a much easier name to remember it by, Croix. As you can probably remember from GCSE-level French, ‘Croix’ is French for ‘cross’, and as it’s got a four-directional touch input, so it’s not just a made-up pretentious name which has nothing to do with anything. Using a Flash user interface, it combines a slide-out QWERTY keyboard with a 5-megapixel camera and HSDPA connectivity. There are more official photos available, but bizarrely, none of them show off the HTC MDA-esque QWERTY keyboard. I wonder if that means anything…?

Still no word on when it’s due to come out, I don’t know how much longer I can wait, really. Hurry up, Samsung, or people might just cave in and buy the iPhone!

Samsung (via PMP Today)

Related posts
Samsung F700, their latest Ultra mobile phone
Opinion: what’s the appeal of fashion mobiles, like the LG Prada and possible Samsung Armani?

Katherine Hannaford
For latest tech stories go to