How P2P influenced Pussycat Dolls singer Nicole Scherzinger's release schedule
If you’re a music industry bigwig, chances are you think P2P file-sharing is The Devil’s Work. Well, at least, that’s what you’ve got to say in public, even if you do go home and spend the night trousering as much free music as you can. Anyway, the point is, major labels don’t like P2P.
However, following the leak of a bundle of emails from anti-piracy company MediaDefender, it seems some labels are using P2P as a guide to which songs they should release. Specifically, Pussycat Dolls singer Nicole Scherzinger’s label Interscope asked MediaDefender to monitor how popular one of her album tracks was on file-sharing services.
“Interscope wants to know if Baby Love is picking up steam on p2p. They need to make a decision by early next week on whether they should switch to this song as the single,” reads the email. If you can’t beat ’em, at least let your marketing strategy be guided by ’em…
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