How P2P influenced Pussycat Dolls singer Nicole Scherzinger's release schedule

nicole-scherzinger-p2p.jpgIf you’re a music industry bigwig, chances are you think P2P file-sharing is The Devil’s Work. Well, at least, that’s what you’ve got to say in public, even if you do go home and spend the night trousering as much free music as you can. Anyway, the point is, major labels don’t like P2P.

However, following the leak of a bundle of emails from anti-piracy company MediaDefender, it seems some labels are using P2P as a guide to which songs they should release. Specifically, Pussycat Dolls singer Nicole Scherzinger’s label Interscope asked MediaDefender to monitor how popular one of her album tracks was on file-sharing services.

The best video on teh internets, ever. iPhone parody of the Pussycat Dolls' 'Dontcha'

Without a doubt, this video is what the internet was created for. Forget the Nintendo sixty-foooouuuur kid, the otters holding hands, heck, even the My Hands Are Bananas vids, this is the creme de la creme of online video.

Wait for the killer chorus – “dontcha wish your cellphone was hot like me, dontcha wish your keypad was button-free…dontcha wish your cellphone was raw like me, dontcha wish you spent more than half a gee”. Perfect. I will probably be watching this video thirteen times a day on average. Well, at least until someone creates a parody of Depeche Mode’s…