Dell is really overhauling their fuddy-duddy image, not just by painting their latest XPS notebooks in bright colours, but by recently pledging to become carbon neutral.
If they succeed, they’ll be the the ”first major computer manufacturer” to do so, and plan on neutralising ‘the carbon impact of its worldwide operations’ by introducing a new ‘Plant a Forest for Me’ scheme where they’ll “plant millions of trees in sustainably managed reforestation projects” which will complement their existing ‘Plant a Tree for Me’ initiative, where their customers can choose to plant a tree when they purchase a new PC. Phew, that was a lot of sixty-sixes and nintey-nines there!
Back in June they pledged to become “the greenest technology company on the planet,” which will be a hard feat, considering Google has said they too will be carbon neutral by the end of the year, and big TV manufacturers such as Sharp, Philips and Panasonic all launched green initiatives at IFA this year as well.
(via PC Pro)
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