US mobile survey shows parents want to track kids; youth want to track friends

Mobile phones

mobile.pngA survey of US mobile phone users by Jupiter Research suggests that, while only three percent use mobile navigation services such as maps and turn-by-turn instructions, parents and children are two distinct groups that would like to see greater tracking technology made available – for two different reasons.

Parents of under-13s, unsurprisingly, would like to be able to track the location of their children, with 42% saying they’d be interested and willing to pay for such a service. In the US, a relatively small number of under-13s own mobile phones.

Similar services already exist – for example the i-Kids GPS child safety device.

Of mobile users aged 18 to 24, 26% said they’d be interested in a service that would show them where their friends are.

Not the biggest demographic groups, but a statistic for product manufacturers to keep in mind.


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Andy Merrett
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