According to a recent European research report, the biggest challenge facing mobile networks is going to be engaging, retaining, and squeezing money out of the younger generation.
Though the current crop of 15-24 year-olds is incredibly tech-savvy, it appears that over one-third (37%) aren’t keen on paying for any services other than voice and SMS.
JupiterResearch found that nearly one-quarter of European 15-24s are “mobile entertainment aficionados” who use more than two new multimedia services such as live TV, music or games on their mobile phones.
A survey of US mobile phone users by Jupiter Research suggests that, while only three percent use mobile navigation services such as maps and turn-by-turn instructions, parents and children are two distinct groups that would like to see greater tracking technology made available – for two different reasons.
Parents of under-13s, unsurprisingly, would like to be able to track the location of their children, with 42% saying they’d be interested and willing to pay for such a service. In the US, a relatively small number of under-13s own mobile phones.