i-Kids has a one-touch emergency button that will immediately put the child in touch with a parent by speed-dialling four pre-programmed numbers in sequence until the alert is answered. If none of the numbers are answered, the call is diverted to the i-Kids service desk where a trained operator can offer assistance.
The latest GPS functionality ensures that the device can be pinpointed to within 10-20 metres. This works even when the device is switched off, and can alert the parent by text message if a child moves out of pre-defined safety zones.
Children can be sent text and voice messages from the parent, but cannot send texts or make calls, nor receive texts from unauthorised people.
Commenting on the launch, Mark Gullickson, CEO of mobiles2go said: “Everyday we read about the increasing number of threats to child safety and this is fuelling the already prevalent fears of parents everywhere. There is a fine balance between keeping your child safe while gradually introducing the freedom and responsibility they need to enjoy a healthy and happy childhood. i Kids has already proven a very popular solution to this parental predicament in Australia, Netherlands, Germany, South Africa and Korea, by giving children the ability to communicate safely, with security features that give parents peace of mind.”
The durable device is priced £99.99, with a monthly tariff of £15.75 on an 18-month contract.