Fashionable hear… FASHIONABLE HEARING AIDS

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fashionable-aids.jpgNow even grandma can look like a Bluetooth-equipped businessman or taxi driver, thanks to the Phonak Group’s new line of trendy hearing aids – or, to put it in fashionable new-age marketing speak, Personal Communication Aids.

They’ve gone a bit overboard with the lifestyle photography, choosing a selection of 40-something hunks to illustrate the average hearing aid user. You have to watch the promotional video for them that’s up here. It’s Oscar winning stuff from the ear people, involving a salt-and-pepper-haired Jack from Lost lookalike who’s contemplating the numerous new lifestyle choices that owning a fashionable hearing aid suddenly opens up for him.

(Via InventorSpot)

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Gary Cutlack