50 Cent sets up shop in virtual world Zwinktopia

Share

50-cent.jpgSecond Life isn’t the only virtual world in town, y’know. The success of Linden Labs’ world (well, the media hype surrounding it) has spawned a series of rivals all hoping to cash in on virtuality. One is Zwinktopia, which has just signed a deal for rapper 50 Cent to open his own boutique there.

When I read that news, I was hoping for a florists (“It’s yer birthday? How yer doing for petunias?”), but no. 50 Cent’s Zwinktopia shop will be distributing digital clothing based on his G-Unit brand, as well as promoting his new album.

“It’s the equivalent of sending a marketing team to a new country where there is a new economy,” says Chris Romero, 50 Cent’s creative director of digital media. That’s right, Fiddy employs a creative director of digital media. Beat that, Razorlight.

Zwinktopia website (via JumpOff.tv)

Related posts
Daily Telegraph recreates Chelsea Flower Show in Second Life
Money Programme broadcasts in Second Life
EA teams up with Endemol for virtual world

Stuart Dredge