Daily Telegraph recreates its Chelsea Flower Show garden in Second Life

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Though the real Chelsea Flower Show is now over for another year, the Daily Telegraph has recreated its garden in Second Life, claiming it to be the first of its kind in the virtual 3D world.

Inhabitants of Second Life can view the virtual garden by logging on and visiting the Kensington and Chelsea area of the virtual world (where else?)

“Our garden at the Chelsea Flower Show was extremely popular this year and we got great feedback from visitors to the show and from readers who followed its development on Telegraph.co.uk. We wanted to give people another chance to see the garden by giving it a ‘second life’ whilst taking the Telegraph brand and our readers to new, interactive and ever expanding online communities,” said Katie Vanneck, Telegraph’s Marketing Director.

It all seems to be part of the Telegraph’s shift into everything Web 2.0. They’ve recently launched their own blogging platform giving readers the opportunity to comment and upload their own content.

Now they’ve got virtual green fingers, too.

They join a whole host of others jumping into Second Life, including the BBC, Vodafone, Save the Children, IBM and Reuters. Let’s hope there’s no reenactment of the Blue Peter garden vandalism.

Andy Merrett