BT offering rewards for its loyal broadband customers. How about a lower subscription and higher bandwidth allowance instead?

Broadband, Columns & Opinion

andy-merrett.jpgAndy Merrett writes…

British Telecom has announced that, as a “thank you” to its loyal broadband customers, it will be offering them £500 worth of vouchers to spend on leisure breaks or online stores.

That’s all very nice for PR, but to be honest, I’m not a huge fan of these types of promotions. It won’t have cost BT anywhere near £500 per customer to give away these vouchers (which, by the way, I’ve not had a sniff of yet), there are usually some hefty terms and conditions on how they can be used (in other words, please spend more money), and really… all I want is a decent broadband service.

Depending on who you ask, BT generally come out as the UK’s top broadband provider. To be fair, I’ve been pretty impressed with them, except for about a month last year when I kept getting line drop outs.

Nevertheless, I’d really rather pay a lower subscription per month, or be given a higher monthly bandwidth allowance.

Vouchers last until they’re spent, whereas savings in the bank balance, with the ability to download more data each month without penalty, are what’s really important to me.

Hey, I’m a geek… I’m not into gimmicks — unless, of course, BT want to give me a new Macbook.

Didn’t think so.

Mind you, some chocolates might be nice.

Andy Merrett
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