Vodafone to open Connectivity Centres in PC World stores

Mobile phones

pcworldvodafone.pngDixons Store Group (DSG), the parent company of high street names Currys and PC World, seem to be in mobile mode at present. Last month we reported that Currys would sell mobile phones in up to 500 of its stores, and now Vodafone has inked a deal with DSG to open up 30 Vodafone Connectivity Centres in PC World stores.

If successful, they could eventually roll out to all 155 stores next year. The first stores would open this summer.

The stores would primarily focus on mobile phones and services for small business customers, backed up by The TechGuys, PC World’s support service started in September last year.

Vodafone want to increase their share of the small business market from 31% to over 40%, and see PC World as an extra distribution channel that can provide 3G cards and modems to people buying laptop PCs.

Andy Merrett
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