Currys to sell mobile phones in store

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currys_logo.gifDSG, owner of Currys and Currys.Digital (formerly Dixons) stores, has said that it plans to sell mobile phones in up to 500 of its stores, with a major mobile presence already planned for its Manchester White City and Bournemouth Currys superstores.

According to Mobile Today, it plans to play on its strengths in the home entertainment market by selling combined entertainment, broadband and communications deals for companies like Sky and Virgin Media.

John Lyngra, head of communications trading at Currys, said “Customers tell us they want clarity and value, and they do not trust the complexities and stealth pricing of most communications tariffs. We have designed our tariff guides to be ultra-transparent and fair, with a range of options to suit any customer.”

Andy Merrett