The games industry has its sights trained on Second Life, that’s for sure. After Sony announced its own virtual world for PS3, called Home, now Electronic Arts has teamed up with TV producer Endemol for a virtual world called Virtual Me, which will let you create an avatar and then compete in Big Brother, Deal Or No Deal and other virtual shows.
Meanwhile, YouTube sensation lonelygirl15 has spawned her first spin-off, a new online TV show called ‘Lonelygirl15 presents… KateModern’. It’ll be set in London, and will air exclusively on social networking site Bebo. Finally, UK firm Idio has launched its Idiomag personalised online music magazine. You might remember it from our interview last year when it was still in beta.